Thursday 1 November 2012

Diversion is dead


Now seems like the appropriate time in the movement’s life to declare it dead. Much like rock’n’roll, chivalry and Paul McCartney in 1966, it’s reached the end of its natural arc. It’s artistically exhausted, out-run by society and still miles from an excruciatingly metaphorical finishing line. Its followers, in a cruel, ironic stroke, have been diverted onto some flimsy substitute briefly more deserving of their tiny attention spans. What’s left to do? Go underground and await the nostalgic, talking-head TV special in 15 years time? Adapt and evolve into nu-Diversion? Change market, enter China and Brazil?

Perhaps there’s hope while there’s still a core of fanatic support; we don’t need scale, we need passion! Who said relevance is everything or even necessary? As long as MySpace, like some tragic operatic heroine is still coughing out one last TB-ridden aria I think there is leeway for the rightfully dead to march on, zombie-like. As long as Mick Jagger’s still strutting and my bicycle’s called Roccinante, long live Diversion!

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